Any work at home entrepreneur who has just launched a brand new website is bound to experience the effects as what is know as, “The Google Sandbox”. Essentially the Google Sandbox, or Sandbox effect, refers to the fact that new websites generally have a difficult time ranking prominently in Google within their first year of existence. Although one year is a rule of thumb, there is really no telling how long your website will remain in the sandbox. However, there are some things that you can do which will enable your website to receive targeted traffic sooner, rather than later. We will discuss them in this article.
1. Dress Your Website For Search Engine Popularity
Not surprisingly, Google is the main focus of internet marketers around the world when it comes to search engine rankings. This is because over sixty percent of searches in the world are conducted on Google. However, there is nearly forty percent of search engine traffic out there left for the taking. We cannot ignore this fact. Much of this remaining 40% comes from the search engines Yahoo and Bing. These two websites do not have the same sandbox effect as Google. Consequently, it is important that you optimize your website so that it is given the best chance to succeed in these search engines. Additionally, once your website does make it out of Google’s sandbox, your rankings will also be helped by such on-site optimization.
2. Get To Work With Link Building
It has been stated by Search Engine Optimization experts that the number one determinant in the prominence of your website’s Google rankings are how many one-way links are directed to it. While this is a rudimentary explanation of Google rankings, it is on the right path. When a website links to your website, it is essentially voting for your site. Each link is considered a vote by Google. Therefore, the more links, the more votes. The more votes, the higher your search engine rankings. As I said, this is an extremely basic explanation. There are many other factors involved, including the prominence of the website from which the link comes. As well as the anchor text used in the link.
Knowing the importance of link building, it is vital that you start link building for your website from day one. The best possible method to do this is with article marketing. Simply write articles which contain unique and informative content for your niche market, and submit your articles to the article directories. The article directories are going to permit you to provide one or two one-way links back to your website. Article directories are generally held in high regard by Google, as well as the other search engines. As a result, these are valuable links, which take little effort, and cost nothing.
3. Take Advantage of Pay Per Click
While there are many means of free traffic on the internet, some work at home professionals simply do not have time to implement such techniques. As a result, they turn to the fastest way to generate targeted traffic. This is what is known as Pay Per Click or PPC. If you go to any of the major search engines and conduct a search, you will see “sponsored results” on the top of the page, the side of the page, and on some search engines, the bottom of the page. These are websites which are advertising via PPC. Essentially, when someone clicks on their link, they pay. Search engine position is obtained on a bidding system. The more you bid, the higher you will rank, and the more that you will pay each time a visitor clicks on your website. The key for you is to make sure that you pay attention to which keywords convert the most sales, and which do not. Ridding yourself of costly keywords which do not convert is your key to success with PPC marketing.
Well, that brings us to the point where we wrap things up. Hopefully you can see that if you are working hard to rank in Google within the first few months of your website’s existence, and are not seeing the results, it is more than likely due to the fact that your website it in Google’s Sandbox. Be cognizant of the fact that attempting to rank for more competitive keywords will keep your website in Google’s Sandbox for a longer period of time. For example, any website which attempts to rank for the key phrase, “work at home” will experience a fairly long wait due to the fact that this is a very competitive term. However, a website attempting to rank for the key phrase, “work at home in the City of Winnipeg” will not have much trouble ranking at all, and will most likely spend very little time in the sandbox. This is due to the fact that this search phrase is much more specific, and far less competitive. One way or another, just realize that slow and steady wins the race. You must be consistent to achieve the desired results.
Assuming that you Work At Home , chances are that you have created a website for your business. Assuming that you want to Make Money Online it is important that you take the right steps to escape the Google Sandbox. Come and check us out at SOSComplete.com
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